Social media is everywhere, and for us as therapists it can actually be a really powerful tool. We can use it to share tips, raise awareness about what we do, and connect with patients or other health professionals. But it’s not just about posting whatever comes to mind — we’ve got to be smart about how we use it.
The first rule is simple: patient confidentiality is non-negotiable. Even if you think you’re being vague, it’s easy to accidentally share too much. If there’s any chance someone could be identified, don’t post it unless you’ve got proper consent.
Another big one is making sure the info we share is solid. People often turn to social media for health advice, so what we put out there needs to be accurate, evidence-based, and easy to understand.
We also need to think about how we come across. If you’re using your title or posting in a professional capacity, you’re representing more than just yourself. Keeping a clear line between personal opinions and professional advice helps protect both your reputation and the profession’s. A disclaimer can help, but really it’s about being thoughtful with what you post.
Of course, there are downsides. Social media can get messy — misinformation spreads fast, arguments can flare up, and there’s always the temptation to promote things that might not be backed up by solid evidence. That’s where it helps to follow the guidance from your professional body so you’ve got clear boundaries.
At the end of the day, the goal is simple: use social media to help, not harm. Share useful, trustworthy content, respect confidentiality, and stay professional. Do that, and social media can be a great way to support patients, show the value of therapy, and connect with people in a positive way.